Every day, 2 billion people around the world use a Unilever product. Worldwide brands include Lipton, Knorr, Dove, Axe, Hellmann’s and Omo. To maximize revenue in an increasingly competitive eCommerce marketplace, Unilever needed to deliver an omni channel shopping experience to exceed our customers’ expectation around rich product data. Independent and incomplete data sets prevent their products from performing well in search, leave the company susceptible to regulatory fines for misleading consumer information, and impede speed to market. Informatica MDM - Product 360 is helping Unilever provide rich online content essential to driving customer preference and purchase decisions. The solution enables Unilever to automatically retrieve master data and R&D data from source systems and combine data sets in one place for easy access and consistency. Unilever and retailers now have a single version of truth for product data which is helping to enhance their consumers’ shopping experience.
